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04 Jun, 2025
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Three Major Trends Are Shaping This Summer Travel Season
@Source: forbes.com
Staycations are predicted to be a popular form of summer travel. The Airbnb Community Like design and fashion, summer travel trends come and go. In the 1990s, summer travel trends often focused on family vacations, amusement parks and road trips. The 1990s saw a resurgence in family vacations, with many families opting for long trips to beaches, national parks and other destinations. The focus was often on creating lasting memories together. In the 2000s, summer travel trends included adventure and experiential travel, a rise in budget airlines and the growing popularity of eco-tourism. In the 2010s, summer travel trends shifted towards experiences, digital nomadism and solo travel. This year it’s all about flavor, fandom and nearby getaways, with travelers chasing culinary gems, concerts and coastlines like never before, while embracing bold new ways to vacation, according to an Airbnb Summer 2025 Travel Trends Report. This summer, travelers are swapping culinary capitals for more local, affordable foodie destinations like Rotterdam over Paris, and Alassio over Positano. Fandom travel has fueled the rise of "star chasers," or guests willing to travel great distances to see their favorite artists and athletes perform. Also, Americans are embracing spontaneous staycations. Guests from the US, Brazil, Spain, and Greece are seeking domestic escapes this summer, while those in the Netherlands and Belgium are seeking adventures abroad. From off the beaten path culinary enclaves, to star-chasing events and last-minute staycations, these are the trends shaping summer travel. These three trends are shaping how guests are planning their getaways: Foodies are expected to make up a sizeable portion of summer travel. The Airbnb community. Flavorful Destination Dupes Travelers are avoiding the summer crowds and swapping culinary capitals for more local, affordable foodie destinations like Rotterdam over Paris, and Alassio over Positano. A recent consumer poll conducted by Panterra reveals that nearly half (47%) of travelers are prioritizing authentic local cuisine as their top food and beverage experience. For foodies looking to discover the next “it” dining destinations, the report highlights these top trending spots this summer: Chiclana de la Frontera, Spain Belo Horizonte, Brazil Shillong, India Marloth Park, South Africa Arakawa City, Japan Rawai, Thailand Santa Teresita, Argentina Sports fans will travel near and far for their favorite teams. The Airbnb community. Fandom-fueled Travel According to Panterra’s consumer survey, concerts are the second biggest reason people are hitting the road this summer, following family reunions, especially for Gen Z women. According to Airbnb, searches have spiked over 500% in cities like Houston and Manchester, England. About a quarter of participants anticipate traveling more for big events in the next year than they have previously, especially those in Brazil (45%), Mexico (38%), and the US (32%). From global arena tours to international soccer tournaments, here are some big event destinations that are experiencing a surge in demand this summer: Houston, TX, United States searches have surged +620% during Beyonce’s Cowboy Carter Tour dates in June6. Manchester, England searches have surged +500% during the Oasis concert dates in July7. Perth, Australia searches have surged +250% during the State of Origin Rugby game in June8. Charlotte, NC, United States searches have surged +200% during Shakira’s concert dates in May. Travelers can choose from a wide array of Airbnb properties. The Airbnb Community Spontaneous Staycations In The US Data reveals that Americans are embracing staycations over international travel, with more searches for trips within 300 miles of guests’ homes. For travelers looking for nearby, spontaneous adventures, Airbnb’s summer report also shares the top trending domestic destinations among US guests this summer, with unique stays ranging from cozy cabins to beach house retreats. Shandaken, NY Long Beach, CA Grand Canyon Village, AZ San Francisco, CA Bristol, TN Sioux Falls, SD Clemson, SC Miami Gardens, FL ForbesMentorship And Sponsorship Play Key Roles For Women In HospitalityBy Roger SandsForbesThe British Tradition Of Afternoon Tea Is Flourishing In The StatesBy Roger Sands Editorial StandardsReprints & Permissions
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