Indian men’s cricket team will face arch-rivals Pakistan in the Group A match of the Asia Cup 2025 on September 14. The high-voltage match is scheduled to take place at Dubai International Cricket Stadium. In India, the live telecast and streaming rights of Asia Cup 2025 are with Sony Sports Network and according to a report in Economic Times, the ad inventory for India’s Asia Cup 2025 matches has been priced at Rs 14-16 lakh per 10-second slot. As per the ad card rate issued to advertisers by official media rights holder Sony Pictures Networks India (SPNI), a 10-second ad on TV during India-Pakistan match will cost Rs 16 lakh. Ad packages on TV • Co-presenting sponsorship: ₹18 crore • Associate sponsorship: ₹13 crore • Spot-buy package (all India and non-India games): ₹16 lakh per 10 seconds, or ₹4.48 crore Digital deals on Sony LIV • Co-presenting and highlights partner: ₹30 crore each • Co-powered-by package: ₹18 crore • 30 % of all digital ads are reserved for India matches Ad rates by format • Pre-rolls: ₹275 per 10 seconds (₹500 for India games; ₹750 for India-Pakistan) • Mid-rolls: ₹225 (₹400 for India games; ₹600 for India-Pakistan) • Connected TV ads: ₹450 (₹800 for India games; ₹1,200 for India-Pakistan) The matches in the Asia Cup 2025, which is set to run from September 9 to 28, will be played in the T20I format. Dubai and Abu Dhabi will host the 19 matches between eight teams. Dubai International Cricket Stadium in Dubai will host the high-voltage India vs Pakistan Asia Cup 2025 match on Sunday, September 14. India’s first Group A match of the Asia Cup 2025 against the United Arab Emirates is also scheduled to take place in Dubai on September 10, and the last group stage fixture against Oman will be played in Abu Dhabi on September 19. One Super Fours match (on September 22 between A2 and B1) will also take place in Abu Dhabi, whereas the remaining five Super Fours matches and the final (on September 28) are scheduled in Dubai. Five out of six Group B and two Group A matches (UAE vs Oman and India vs Oman) will take place in Abu Dubai. Asia Cup 2025 schedule September 9 Afghanistan September 10 September 11 September 12 September 13 September 14 September 15 September 15 September 16 Afghanistan September 17 September 18 Afghanistan September 19 September 20 Super Fours September 21 Super Fours September 23 Super Fours September 24 Super Fours September 25 Super Fours September 26 Super Fours September 28 In the Asia Cup 2025, India, Pakistan, UAE, and Oman are part of Group A, and Sri Lanka, Bangladesh, Afghanistan, and Hong Kong are part of Group B. The top two teams from each group will qualify for the Super Fours.