PALM BEACH GARDENS, FLORIDA - MARCH 04: Tiger Woods of Jupiter Links Golf Club plays a shot during ... More their TGL presented by SoFi match against the Atlanta Drive GC at SoFi Center on March 04, 2025 in Palm Beach Gardens, Florida. (Photo by Megan Briggs/TGL/TGL via Getty Images) TGL via Getty Images Tiger Woods has been linked to Upper Deck—a longtime licensee of the NHL and PGA Tour—for a quarter century, and the Carlsbad, California-based sports collectibles giant has extended its exclusive agreement with the 15-time major winner. With this extension, Upper Deck remains the sole producer of the big cat’s trading cards, collectibles, and autographed memorabilia, continuing a partnership that has now spanned a generation. “We've been fortunate to work alongside Tiger for nearly his entire professional career, helping create connections with fans and celebrate moments throughout his historic journey with our collectibles,” Jason Masherah, president of Upper Deck, said. “Tiger Woods fans across the globe have collected the authentic and innovative products we've created together. We look forward to continuing our relationship and building products dedicated to Tiger’s historic legacy.” Tiger Woods has been with Upper Deck since 2000 While terms of the deal extension were not announced, Upper Deck’s initial deal with the golf icon, inked back during the Tiger Slam when he won four consecutive major championships, was for $15 million. The signing was a hit off the tee for the collectible company who sold 58,000 cases on the launch day of their 2001 SP Authentic Golf trading cards with fans chasing Tiger autos. A PSA 10—graded Tiger Woods /900 autograph from this set recently changed hands for $28,099 on eBay. MORE FOR YOU Trump Imposes Tariffs On Uninhabited Heard And McDonald Islands—‘Remotest Places On Earth’ NYT Mini Today: Hints, Clues And Answers For Thursday, April 3 Nintendo Surprises With Switch 2 Price Hike—As Trump Imposes Tariffs On China And Vietnam Tiger’s image appears on the box of UD’s current golf trading card offerings, including their mixed sport Goodwin Champions boxes, which feature golfers as well as soccer players, MMA fighters, and retired legends like Wayne Gretzky and Michael Jordan. In the Upper Deck store, deep pocketed golf fans can pick up a signed Tiger polo Nike polo for $10,000 or a signed Masters or Stanford pin flag for $5,500. Out Of Action Golf fans will not see the 49-year-old in action next week at the first major of the year. Tiger is currently rehabbing from an injury, but the player who has won five green jackets at Augusta National and remains golf’s chief needle mover always makes news in the Spring—whether he’s playing or not. This week alone he opened a TGR Learning Lab in West Philadelphia at Cobbs Creek Golf Course, a 30,000 square-foot facility with nine classrooms where local students will receive instruction in STEAM courses— science, technology, engineering, arts and math. His apparel brand Sun Day Red also dropped a new collection and he found time to get into the spirit of April Fools Day, with an early comeback head fake. “I can’t believe I am saying this, but a few weeks after rupturing my left Achilles, the sleeping in a hyperbaric chamber plus the explosive lifts my doctors and trainers have me ready to play the Masters next week! Can’t wait! See y’all on the course,” Woods joked on X. Follow me on Twitter. Editorial StandardsForbes Accolades