VIRGIN Media customers will have access to a brand new sports channel - and it's a UK first. The firm is adding a dedicated 24/7 rugby channel to boxes across the country. It will show events including the Investec Champions Cup, EPCR Challenge Cup, the United Rugby Championship and some of the biggest games from the TOP14. Two live games from every round of the topflight Japanese Rugby League One competition will be broadcast on the channel too, as well as the best games from the Major League Rugby competition in the United States. The channel is called Premier Sports Rugby. And it'll be available at no extra cost to existing Premier Sports subscribers. For those who don't already subscribe to the channel, it costs £15.99 a month for Premier Sports. Here's the full list of channels with Premier Sports Rugby now added: Premier Sports 1 - channel 551Premier Sports 2 - channel 552Premier Sports Rugby - channel 553 (new) "The expansion of our Premier Sports offering to include the brand-new 24/7 rugby channel, demonstrates our commitment to further enhancing our sports offering and providing something for all of our customers to enjoy," said David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2. "From football and rugby to hockey and motorsport, we’ve got sports fans covered." The move comes weeks after the sad closure of Eurosport, which ended in the UK after 35 years. Virgin Media continues to fill its channel offering with streamed options. FAST channels - free ad-supported TV - relies on an internet connection instead of the traditional cable connection. Virgin Media now has more than 30 of these channels. Bosses recently revealed that as many as 50 could be included on boxes for free in future. The offering does change from time-to-time. Just last week, The Sun exclusively revealed that the Tastemade channel will disappear from boxes at the end of the month.