World 100m champion Sha'Carri Richardson featured in a WHOOP star-studded ad alongside Liverpool football captain Virgil van Dijk and other sporting stars. Although Sha'Carri Richardson has not yet started her 2025 season, she continues to secure lucrative deals, recently featuring in a high-profile WHOOP advertisement alongside Liverpool captain Virgil van Dijk. The American sprint queen, along with Virgil, appeared in the star-studded WHOOP commercial featuring world sports stars, including World No. 1 female tennis player Aryna Sabalenka and World No. 1 golfer Nelly Korda. The ad-themed "Potential isn't found, it's awakened," captured the sporting icons in their elements wearing the fitness brand either in training, during workouts, or competitively participating in their individual sport. Richardson secured a partnership deal with the multi-billion dollar wearable fitness brand shortly after becoming the world's fastest woman in 2023, which was announced on their social media platforms in an Ad-themed 'CHASING THE GOLD IN THE GREEN'. WHOOP is a fast-rising fitness and health-tracking device that provides customers with an all-encompassing platform to track and enhance their physical performance. This cutting-edge business has been around since 2012 and has quickly become a favorite among athletes, fitness fanatics, and regular folks who want to feel better. The trailblazer company in the fitness technology industry has newly crowned English Premier League champion and Liverpool captain Virgil van Dijk as an ambassador and investor. In addition, WHOOP has made significant strides in the sports industry, becoming the official wearables of the LPGA Tour and Crossfit, and inking world No.1 golfer Nelly Korda to an endorsement deal. As the only athletics star to strike a partnership deal with the luxurious brand, it speaks volumes of Richardson's fame and influence to a large audience outside track and field. The Paris Olympics 100m silver and 4x100m gold medallist will gun to have another iconic 2025 season, with the pinnacle at the World Championships in Tokyo this summer, where she'll be aiming to defend her 100m world title.