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Wimbledon 2025 is set to be the smartest Championships yet, and it might help me fall in love with tennis again Mike Moore 17 June 2025 IBM and AELTC are using AI to push fan engagement even further at Wimbledon 2025 When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future / Mike Moore) This year’s Wimbledon tennis championships is set to be the most interactive and exhaustive for sports fans thanks to a major AI upgrade. The iconic tournament, long a mainstay of the British summer, is introducing a range of AI-powered upgrades and services for fans through its Wimbledon.com website and app. This includes an all-new feature allowing fans to explore information about certain matches in almost real-time, and an upgraded tool looking to predict the possible winners of every match. You may like AI is quickly becoming a go-to cupid for online dating, and I'm glad I never have to deal with it AI’s growing role in tackling global challenges Revolutionizing web hosting: how AI will reshape the industry in the next 12 months Match Chat and more IBM has now been the technology partner for the All-England Lawn Tennis Club (AELTC), tournament organizers for Wimbledon, for 36 years, with 2025 marking another significant milestone for the pair. Following in the footsteps of recent AI-powered innovations such as 2024’s Catch Me Up, which utilized Watsonx's generative AI to create player-based updates in the form of "cards" available on the Wimbledon.com website or mobile app, and AI commentary introduced in 2023, the two organizations hope these new advances will offer fans old and new greater insights into the tournament. "The way sports are being consumed is ever-evolving,” Kevin Farrar, Head of Sport Partnerships at IBM UK, told a pre-tournament briefing attended by TechRadar Pro, “our challenge is to see how we tap into that”. (Image credit: IBM / AELTC) New for 2025 is Match Chat - a new conversational interface which lets fans explore info about the match in nearly real-time. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. The tool is built with technologies on watsonx Orchestrate, taking AI agents and large language models (LLMs), such as IBM Granite, which have been trained on the Wimbledon editorial style and language of tennis - so “Gentlemen’s” and “Ladies’” singles, rather than Men’s/Women’s. Fans will be able to use a number of pre-written prompts, or ask their own questions (such as, ‘who has served the most aces in the match?’, or ‘who is performing better in the match?’), with replies delivered almost immediately. IBM says the Match Chat training also ensures the tool stays focused on the tennis - users will only be able to ask it questions about matches at the tournament, so there’s hopefully no chance it will get distracted if you ask it where the tastiest strawberries are. “Whenever we're designing something new, it always starts with the fan first...we think this is going to be a really engaging experience that addresses a number of different kinds of fans,” noted Chris Clements, Digital Products Lead at the AELTC. "At its heart, sport is a human thing, it's an emotional thing - we're using AI to be able to tell these stories to be told more effectively." First introduced in 2024, the “Likelihood to Win” tool is also getting an AI boost, and will now alter its projected win percentage even throughout a single game, generating projections from AI-powered analysis of player statistics, expert opinion and match momentum. The 2025 Wimbledon Championships run from June 30 - July 13, 2025, with the app available to download on Android and iOS now, as well as across the Wimbledon.com website. More from TechRadar Pro It's alive! IBM unveils its most powerful mainframe yet, which it says is fully engineered for the AI Age IBM plans $150 billion in US investment over next five years Home Office picks IBM to deliver UK Emergency Services Network Social Links Navigation Deputy Editor, TechRadar Pro Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for nearly a decade, including at one of the UK's leading national newspapers and fellow Future title ITProPortal, and when he's not keeping track of all the latest enterprise and workplace trends, can most likely be found watching, following or taking part in some kind of sport. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. AI is quickly becoming a go-to cupid for online dating, and I'm glad I never have to deal with it AI’s growing role in tackling global challenges Revolutionizing web hosting: how AI will reshape the industry in the next 12 months ChatGPT helped me pick my March Madness bracket - I doubt I’ll win, but if I do I owe AI a chunk of that $1 million cash prize The state of AI in 2025: the road ahead 5 mistakes Sam Altman and Jony Ive need to avoid to stop their ChatGPT AI device going the way of the Rabbit R1 and Humane AI Pin Latest in Pro How much? 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A shocking number of people don’t know what Windows version they have - but this doesn't mean they aren't confident they could upgrade to Windows 11 right now LATEST ARTICLES Wimbledon 2025 is set to be the smartest Championships yet, and it might help me fall in love with tennis again Visual Intelligence is getting a big upgrade with iOS 26, and here's why I can't wait to use it again I tested the Sony Bravia 8 II OLED TV, and I don’t think Samsung and LG have anything to worry about Amazon is planning one of its biggest cloud investments yet as it goes big down under Forget Ray-ban – Meta’s next smart glasses just got a surprise launch date and an exciting new partner TechRadar is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site. Contact Future's experts Terms and conditions Privacy policy Cookies policy Advertise with us Web notifications Accessibility Statement Future US, Inc. 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