Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of its new channel Zee Power in Karnataka. It will launch on August 23. Said Raghavendra Hunsur, Chief Content Officer, ZEEL: “Zee Power is a bold step forward for Kannada television. We are forging shows that capture the heart and challenge the mind, weaving the comfort of classic stories with the thrill of modern tales. Our fiction will be crisp and powerful, our reality shows will be thought-provoking yet entertaining, and our movies will reflect the pulse of the audience. With ZEE Power, we are creating a destination that will inspire, entertain, and connect with people like never before.” Added Siju Prabhakaran, Chief Cluster Officer – South & West, ZEEL: “The launch of Zee Power is a milestone for us in Karnataka. We have listened closely to our viewers and understood their desire for more variety, stronger concepts, and content that mirrors their aspirations. This channel is designed to be fresh, fast-paced, and full of surprises, appealing to audiences across age groups. With its unique mix of fiction, non-fiction, and movies, ZEE Power will not only entertain but also set new benchmarks for Kannada television.”