Concert promoter Peter Aiken has said Irish music fans are not being gouged over ticket prices – saying he doesn’t believe dynamic ticket pricing exists in Ireland. Last year, dynamic pricing came into the spotlight when ticket prices on Ticketmaster for Oasis reunion tour rose in line with demand, with the cost of some standing tickets at Croke Park in Dublin rising from €176 on pre-sale to more than €400. But Aiken Promotions boss Peter Aiken doesn’t believe Ireland has dynamic pricing issues with concert tickets. He said: “I don't know. I mean, I don't think that we've actually ever had a dynamic pricing in Ireland. Not yet. I mean, if you had dynamic pricing, those tickets wouldn’t go up in the thousands of pounds. Not in tickets yet. No.” Peter was promoting Zach Byran’s upcoming three date Phoenix Park concerts this June 20, 21 and 22 on Wednesday morning – and he said there will be no dynamic pricing with the singer. “There's no dynamic pricing, but there's no VIP packages, none of that. It's just all, it's like (Bruce) Springsteen – it’s about the show.” But Mr Aiken said he is disappointed when he hears hotels increasing their room cost when there is a surge of demand for accommodation around concerts and sporting events. “Well, it is disappointing. But, I mean, it's a subject that is hard to explain, you know, I mean, like, you can go into Temple Bar on St Paddy's Day and a pint, somehow, one minute, €6.50 and then next minute, it’s €9. And also, you can see the supermarkets are doing it now, but you don't really talk about it. You know, when they see a certain food, it goes up 20 cent the next day. “It’s not like the hotels are shooting themselves in the foot and they are sitting there putting the price up. It's when people book online and they see that an awful lot of people are looking for that night, the price goes up. That's the problem with it, you know? “It is (disappointing) when.. we’re trying to bring so many people to Dublin this time, and people would love to stay over and have a, you know, a lot of people come to concerts. It's part of the night. They want to have a bit of a night out afterwards. “So it's when you see that a hotel room can be four or five times dearer than the concert ticket, like, where's the value in that? I suppose that's what people get annoyed about. But it's not just happening in Dublin. Happens all over the world at these events. I don’t know what the answer is. More hotels? But then they're empty the rest of the week.” As many as 180,000 will pack into the Phoenix Park in June for Zach Bryan's mammoth three night concert run and an extra number of tickets to see the singer will go on sale this Friday 21st March at 9am from Ticketmaster.ie Fellow Oklahoma natives and country music band The Turnpike Troubadours have been slated as the support acts, alongside Americana singer Noeline Hofmann. Speaking about the shows, Mr Aiken said it will be “the gig of the summer” as he confirms the shows will be “family friendly” with alcohol free and neurodivergent areas. He said: “It'll be the biggest event this summer… Traffic management, get the message out to people, have plenty of time, and stuff like that. A lot of families will be coming this time. You know, a lot of people come with their young kids now. “So for the first time, where we've an area in the Phoenix Park that's an area that's reserved strictly for families. You can pay a family ticket, and that's just for people to go and be there with their kids. “And they'll also be alcohol free area. So it'll also be open to people who want to go to a gig that want to be in a sort of alcohol free environment. “When you listen to all the stuff about Irish rugby and the Aviva, every conversation starts with people drinking and stuff. We're all for people having a drink and enjoying the show, but there are certain people who, for whatever reason, don't want to be around alcohol. We have to respect that too, going forward as event organisers. “We also have a neurodivergent area as well for people with sensory issues. You can’t just say ‘we've got an area’, and then not have the right staff to look after it. So they have to know what they are doing. We brought in people who specialise in that, so people can go along and know that their kids are going to be looked after,” he added. Performing a three-date run at one of Europe's largest outdoor parks speaks to Bryan's ever-growing popularity. Just three years ago, the singer played The Helix in Dublin before less than 500 lucky punters. Now, he'll take the stage in June to perform for about 60,000 people a night. Aiken notes that Bryan's career trajectory comes as no surprise. "For his gig in the Helix, we had a pre-registration thing for people to buy tickets, " he says. "We opened at 10am, but had to close an hour later because we already had 10,000 people who pre-registered. So Zach’s run at Phoenix Park didn’t come out of the blue. We knew three years ago just how big this guy was. It’s going to be the biggest event of the summer. "His rise is unprecedented, not only concert-wise but for the kind of product he puts out. People discover him everyday. When you listen back to his stuff, he has so many great tracks and his storytelling - wherever it comes from, his personal experience or something he read about - is first class. He certainly resonates with Irish people,” he added. Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here.