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Cricket Australia reveals new sponsor after dumping Commonwealth Bank
@Source: smh.com.au
“Like Westpac, cricket in Australia has a long and proud history stretching back 200 years. As Australia’s oldest bank, we can’t wait to join forces with one of Australia’s oldest sports and help shape the future of this great game.”
The bank, which also has a major sponsorship deal with the NRL, did not say how much it was spending on the sponsorship, but it is reportedly worth around $40 million.
Westpac said the deal would include support for local clubs, measures to create new opportunities for women to get involved in cricket, and support for First Nations cricket talent. The bank would also be the presenting partner of the National Cricket Inclusion Championship and any international disability series in Australia.
Cricket Australia chief executive Todd Greenberg said the cricketing body was thrilled with the new deal.
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