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Subscribe to the world's #1 PC gaming mag Try a single issue or save on a subscription Issues delivered straight to your door or device From£35.99View Essential Hardware PC Gaming Show Dune: Awakening Recommended reading 'Widespread theft': The UK government's fifth attempt to push through a bill allowing AI companies to scrape any data they like shut down by the House of Lords UK House of Lords backs amendment to AI bill thanks to peer vote that forces companies to reveal copyrighted material used in training AI models US judge rules that Anthropic's use of copyrighted content to train AI was fair use, but pirating books is step too far Getty drops primary claims against Stable Diffusion in AI lawsuit after 'failing to establish a sufficient connection between the infringing acts and the UK jurisdiction for copyright law to bite' Meta wins AI copyright suit before it could go to a jury as the 'plaintiffs made the wrong arguments' US federal judge on Meta's AI copyright fair use argument: 'You are dramatically changing, you might even say obliterating, the market for that person's work' 'Delete all IP law' says Twitter co-founder Jack Dorsey: 'Creativity is what currently separates us, and the current system is limiting that' Denmark to introduce law giving individuals automatic copyright over their own likeness in effort to tackle AI and deepfakes Hope Corrigan 30 June 2025 "Human beings can be run through the digital copy machine and be misused for all sorts of purposes and I’m not willing to accept that." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Intel) Sometimes a law comes into conversation that seems so simple and obvious you might have assumed it already existed. That's how I felt when reading The Guardian talk about Denmark's new strategy to help tackle AI imitations such as deepfakes. Rather than go after the AI creators in this case, Denmark is making what feels like a very prudent decision. It's changing copyright law, so that everyone simply owns their own likeness by default. This includes their body, face, and even voice – all of which I'd been calling mine anyway, without any apparent legal claim over them. The decision was announced on Thursday as part of Denmark's plan to help protect individuals against having their identities stolen by AI. It seems that the EU is taking a rather different approach to the US when it comes to individuals as opposed to the market. Despite how logical it seems, it's thought to be the first to offer this kind of intrinsic ownership and protection in the EU. Related Articles 'Widespread theft': The UK government's fifth attempt to push through a bill allowing AI companies to scrape any data they like shut down by the House of Lords UK House of Lords backs amendment to AI bill thanks to peer vote that forces companies to reveal copyrighted material used in training AI models US judge rules that Anthropic's use of copyrighted content to train AI was fair use, but pirating books is step too far “In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI.” Danish culture minister, Jakob Engel-Schmidt, told the Guardian, adding "Human beings can be run through the digital copy machine and be misused for all sorts of purposes and I’m not willing to accept that." With the speedy rise of AI, suddenly people all over the world have a new set of powerful tools at their disposal. Unfortunately, a lot of these tools have put their work into stealing things from others, be it art, writing, or even their whole face. Suddenly people can create realistic videos of others saying and doing whatever they want, and the law has been scrambling to catch up to this tech. A blanket and simple law like this feels like a smart answer to give some power back to the individuals in all the very likely lawsuits to come. “Of course this is new ground we are breaking, and if the platforms are not complying with that, we are willing to take additional steps,” said Engel-Schmidt. Notably the law has no inclination to stand against parody or satire. The Danish government appears to be targeting things like slander and misinformation instead. This might get a bit murky as AI continues to grow, but hopefully the spirit of the law will remain strong for the intended purposes. The biggest gaming news, reviews and hardware deals Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. The move has cross-part agreement from the Danish government with nine out of 10 MPs behind the change. Thanks to the support the department of culture is readying a proposal to amend the law which will hopefully go ahead in Autumn. Denmark hopes that other countries in the EU will follow suit and introduce its own similar laws. It plans to use its upcoming stint as president of the EU to help encourage others to start implementing their own protections for individuals and their ownership over their appearance and voice. Best gaming PC 2025All our current recommendations 👉Check out our full guide👈 1. Best overall: HP Omen 35L 2. Best budget: Lenovo Legion Tower 5i 3. Best compact: Velocity Micro Raptor ES40 4. Alienware: Alienware Aurora 5. Best mini PC: Minisforum AtomMan G7 PT Hope Corrigan Social Links Navigation Hardware Writer Hope’s been writing about games for about a decade, starting out way back when on the Australian Nintendo fan site Vooks.net. Since then, she’s talked far too much about games and tech for publications such as Techlife, Byteside, IGN, and GameSpot. Of course there’s also here at PC Gamer, where she gets to indulge her inner hardware nerd with news and reviews. You can usually find Hope fawning over some art, tech, or likely a wonderful combination of them both and where relevant she’ll share them with you here. When she’s not writing about the amazing creations of others, she’s working on what she hopes will one day be her own. You can find her fictional chill out ambient far future sci-fi radio show/album/listening experience podcast right here. No, she’s not kidding. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. 'Widespread theft': The UK government's fifth attempt to push through a bill allowing AI companies to scrape any data they like shut down by the House of Lords UK House of Lords backs amendment to AI bill thanks to peer vote that forces companies to reveal copyrighted material used in training AI models US judge rules that Anthropic's use of copyrighted content to train AI was fair use, but pirating books is step too far Getty drops primary claims against Stable Diffusion in AI lawsuit after 'failing to establish a sufficient connection between the infringing acts and the UK jurisdiction for copyright law to bite' Meta wins AI copyright suit before it could go to a jury as the 'plaintiffs made the wrong arguments' US federal judge on Meta's AI copyright fair use argument: 'You are dramatically changing, you might even say obliterating, the market for that person's work' Latest in Hardware Apple responds to $570 million in EU fines with new tiered comission and tax for App developers which Epic boss Tim Sweeney says are 'blatantly unlawful in both Europe and the United States' Moza's new flight sim ecosystem features five new pieces of hardware aiming to bring high-end simming to mid-range budgets The first true 1:1 test we have shows Steam OS getting better performance than Windows in 10 big games, tying in 2 more, and it's got me salivating for a desktop version of Valve's OS Razer Joro & Basilisk Mobile review Glorious Model O Eternal review Call me Victor Kermit Kiam, cos I liked this mobo so much I built my new gaming PC around it Latest in News Apple responds to $570 million in EU fines with new tiered comission and tax for App developers which Epic boss Tim Sweeney says are 'blatantly unlawful in both Europe and the United States' Moza's new flight sim ecosystem features five new pieces of hardware aiming to bring high-end simming to mid-range budgets If you're curious about the crazy-ambitious space survival game from the makers of EVE Online, it's got a free trial running through the next week and change Facebook users say they've caught the app analyzing their camera roll with Meta AI⁠ without their knowledge—here's how to make sure it doesn't happen A rising Peak lifts all boats as climbing sim Cairn breaks 500k demo downloads after endorsement from mountaineering megahit Peak's devs Don't want to switch to Windows 11? 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