The DVLA is auctioning off customised number plates this week, and you could get your hands on one matching a registration with special significance to you, if you're the highest bidder. And an expert has revealed how some motorists are turning legal licences into personal statements and future investment. Carl Hanley, owner of JDM Plates , a leading provider of legally compliant and bespoke number plates, said: “With personalised registration plates continuing to rise in popularity, this week's DVLA online auction is another opportunity for UK motorists to secure standout plates that fuse identity, style and long-term value.” Some of the customised plates available to the highest bidders this week include: Mr Hanley added: “The DVLA auction system is accessible for anyone interested in owning a unique plate. “All the lots are listed online at dvlaauction.co.uk , where buyers can easily browse, register, and bid entirely online. Once you’ve registered, you can set your maximum bid, then track your favourites throughout the seven-day window, giving both collectors and first-timers a fair chance at success. “With over 2,000 plates released at each auction, and bids this week starting from just £70, the format makes once-premium symbols of status now achievable for a variety of motorists. “What’s especially exciting is how number plates have evolved into a form of self-expression. Whether it’s initials, a nickname, a business name or something tongue-in-cheek, we’re seeing more people than ever using their cars as an extension of their personalities. "This surge in interest isn’t about vanity, it’s driven by creativity, status, and in many cases, the long-term investment potential of rare or exclusive combinations.” Mr Hanley also pointed to the rise in demand for private plates as a reflection of wider lifestyle trends. He said: “People want ways to stand out without modifying their vehicles in ways that are costly or potentially void manufacturer warranties. A personalised plate offers instant impact. "With the DVLA releasing a finite number of desirable combinations every 8 weeks, auctions like this one are hotly anticipated by buyers looking to get ahead of the curve.”. Get daily breaking news updates on your phone by joining our WhatsApp community here . We occasionally treat members to special offers, promotions and ads from us and our partners. See our Privacy Notice .