Simon Kennedy is an anonymous voice in commercials for McDonald’s, Subaru, Domino’s Pizza and Big Bash League cricket. As one of Australia’s most successful voice artists, he also works on video games, radio promos, animated series, audiobooks and corporate education. But in the last year, Kennedy estimates that more than 20 per cent of his income has vanished with the rise of voices created by artificial intelligence. He used to be able to tell when an AI voice was used, but that is changing. “There are some AI-generated voices that are pretty average, pretty robotic,” Kennedy, the president of the Australian Association of Voice Actors, said. “Those ones, even regular people can probably tell.