A "GORGEOUS" jewellery brand loved by celebs including Prue Leith has announced its sudden closure as it launches a huge sale. The independent store and home of hand-crafted colourful costume jewellery, offered sterling silver items, freshwater pearls, and a range of accessories. Having been a colourful feature of Kings Heath in Birmingham for over 15 years, The Jewellery Stop has come to the "heartfelt" decision to close down. Its goods have been worn and loved by many a celeb including The Great British Bake Off's Dame Prue Leith and TV broadcaster Clare Balding. The broadcaster even has her own online section known as "Clare Balding style". She has been spotted wearing the store's colourful jewellery designs on TV many times including during the Olympics, the Paralympics, Wimbledon and most recently Crufts 2025. But sadly, a Facebook post revealed the shop's decision to close. The post read: "Dear loyal customers of Kings Heath and beyond, here at The Jewellery Stop on Poplar Road we have made the difficult and heartfelt decision to close our shop on Friday, May 2. "We have 30 per cent off selected items including KEW gardens soaps and hand creams, greeting cards and selected jewellery. Do come and see us in store during our last few days! However, the spokesperson added "we are not going far" and revealed the business will move online. They said: "Our click and collect service will still be available to our loyal customers and we will continue to dress our shop windows with colourful and inspiring products form our online range. "We are making this change in order to create a dynamic and inspiring office space to continue to grow our online business and evolve with changing shopping trends. "We appreciate this adjustment to online only may not suit everybody and we hope to be able to offer an alternative shopping experience further down the line. "Please follow our Facebook page for updates or check posters in our shop windows. "We are so grateful to everyone who has shopped with us over the years, thank you for being part of our journey." With quality jewellery came quality reviews and this shop has earned its fair share. One person shared to Google Reviews: "Absolutely beautiful pieces, I have bought 2 of the star necklaces from this lovely shop in the past and I always get compliments when I wear them! "Would love if there were more of this design available in different colours because I absolutely love them! "Planning to visit the shop when I can because it would be lovely to see these gorgeous pieces in person and meet the lovely people behind the shop!" Followed by a second person: "Absolutely gorgeous jewellery. Every time my friend and I go to a flower show we look out for the stand selling this beautiful jewellery. "My friend bought a necklace in May and has worn it continously. It hasn't tarnished with wearing and being sprayed with perfume. It looks as good as the day she bought it. "I have bought earrings and necklaces over the years we have seen the jewellery stand. "They make beautiful gifts too. We probably won't see you at Chatsworth. "But we'll definitely see you next year and buy your beautiful jewellery and bring you a coffee." Just two days ago one person left a review via the store's website. They said: "Bought a pair of earrings in a local independent shop a while ago. "I liked them so much, that I went back to see if they had them in different colours. "They didn't, but gave me the makers, The Jewellery Stop! So now I have three pairs of beautiful coloured leaf earrings."