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Investigates Investigates Money Diaries Daft.ie Property Magazine Allianz Home Magazine The 42 Sports Magazine The Journal TV Climate Crisis Cost of Living Road Safety Newsletters Temperature Check Inside the Newsroom The Journal Investigates The Explainer A deep dive into one big news story Sport meets news, current affairs, society & pop culture have your say Or create a free account to join the discussion Advertisement More Stories Have you been influenced to buy goods or services on social media?Alamy Stock Photo The Daily Poll Have you ever bought something advertised by an influencer? Influencers have been instructed to clearly label marketing content. 10.44am, 26 Mar 2025 Share options THE CONSUMER WATCHDOG is cracking down on commercial posts by online influencers that are not clearly labelled as ads. The Competition and Consumer Protection Commission (CCPC) and Advertising Standards Authority of Ireland published guidance on influencer marketing in October 2023. Advertisement The agencies instructed influencers to use the hashtag #Ad for sponsored social media posts, including ‘gifted’ or their own-brand products. Yesterday, the CCPC said it had served rugby star Brian O’Driscoll with a compliance order in relation to these guidelines. So today we’re asking: Have you ever bought something advertised by an influencer? Poll Results: I would never buy something from an influencer advertisment (291) I probably have without realising an influencer mentioned it (54) I have been influenced once or twice (44) Sometimes I do, but I do my own research before purchasing (29) I often buy products recommended by influencers (21) I often buy products recommended by influencers I have been influenced once or twice Sometimes I do, but I do my own research before purchasing I probably have without realising an influencer mentioned it I would never buy something from an influencer advertisment Readers like you are keeping these stories free for everyone... A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation. Support The Journal Cliodhna Travers View 7 comments Send Tip or Correction Embed this post To embed this post, copy the code below on your site Email “Have you ever bought something advertised by an influencer?”. Recipient's Email Feedback on “Have you ever bought something advertised by an influencer?”. Your Feedback Your Email (optional) Report a Comment Please select the reason for reporting this comment. Please give full details of the problem with the comment... This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy before taking part. Leave a Comment Submit a report Please help us understand how this comment violates our community guidelines. 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