Curry told CNBC that his relationship with Under Armour changed the way he thought about his off-court business. "It was the first time I really took an equity position in the company, and then you started to understand how every decision that you make and how you leverage not just the brand of me, but all the resources and opportunities I have around me to create value," he said. Curry also said Under Armour's underdog message resonated with him. Curry, at just 6-foot-2 and 185 pounds, isn't the typical size of an NBA superstar. "The NBA was a goal, but I wasn't like plotting my way to get there," Curry said. "I was just enjoying every step of the way." He has carried over the same mentality to his other businesses with a mantra of "elevate the under." As part of his contract with Under Armour, a portion of the Curry Brand's yearly revenue is invested in under-resourced communities, such as Oakland, California. Curry became connected to Oakland after moving there when he first became a Warrior in 2009. During NBA All-Star Weekend in February, Curry and Under Armour celebrated their 20th court refurbishment at Oakland's McClymonds High School. The school received NBA-grade hardwood floors, new hoops, backboards and scoreboards. Under Armour says the Curry Brand has trained 15,000 coaches, supported 125 basketball programs and had an impact on 300,000 kids around the world. Curry has also helped pave the way for minorities in golf through his Underrated Golf Tour. Sponsors like Under Armour fund a series of regional tournaments to boost junior golfers of color. "The way that I tried to be a trailblazer on the court, we want to do the exact same thing … leveraging that impact when it comes to what it does for the community," Curry said.