Skip to main content Tech Radar Pro Tech Radar Gaming Tech Radar Pro TechRadar the business technology experts Search TechRadar View Profile België (Nederlands) Deutschland North America US (English) Australasia New Zealand Expert Insights Website builders Web hosting Best website builder Best web hosting Best office chairs Best antivirus Expert Insights Recommended reading Intel reportedly set to announce huge layoffs - 20% of workforce could be cut Intel set for huge factory job cuts as it makes a major policy shift Intel confirms upcoming layoffs as new CEO reveals return to office mandate in big shake-up The Gr-AI-m Reaper: Hundreds of jobs at IBM and Crowdstrike vanish as artificial intelligence makes humans more dispensable New Intel CEO says company will spin off non-Core units, tells customers to "be brutally honest with us" Amazon says it expects to cut human workers and replace them with AI Intel sells over half of its FPGA business so it can focus on its core products Intel set to transfer marketing jobs to an AI which could ironically be running on Intel processors Wayne Williams 26 June 2025 Intel tells staff their jobs are being handed to Accenture When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Image credit: geralt on Pixabay (Image credit: Pixabay) Intel will outsource marketing roles to Accenture and artificial intelligence Company CEO Lip-Bu Tan pushes structural cuts to speed up operations Marketing staff may help train replacements as layoffs are planned Intel has begun informing its marketing staff that many of their roles will be outsourced to Accenture, which will use artificial intelligence to manage parts of Intel’s marketing efforts, potentially powered by Intel’s own processors. This move is part of CEO Lip-Bu Tan’s broader plan to overhaul operations, cut costs, and speed up decision-making. Intel revealed its plans with a statement describing Accenture as “a longtime partner and trusted leader,” and said it is expanding that relationship, with affected employees notified by July 11. You may like Intel reportedly set to announce huge layoffs - 20% of workforce could be cut Intel set for huge factory job cuts as it makes a major policy shift Intel confirms upcoming layoffs as new CEO reveals return to office mandate in big shake-up Significant changes to team structures “The transition of our marketing and operations functions will result in significant changes to team structures, including potential headcount reductions, with only lean teams remaining,” Intel wrote in a staff notice. The company did not reveal how many employees could be affected by the cuts. Intel added, “We are focused on modernizing our digital capabilities to serve our customers better and strengthen our brand.” Intel describes the shift to Accenture as a way to streamline marketing work. “We need to change our ‘go to market’ model to be more responsive to what customers want,” the company reportedly told its marketing team. “We have received feedback that our decision-making is too slow, our programs are too complex, and our competitors are moving faster.” Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Intel is struggling to regain ground after losing market share in PCs, data centers, and AI chips. Its sales have dropped by about one-third in recent years. “We are partnering with Accenture to leverage AI-driven technologies with the goals of moving faster, simplifying processes and reflecting best practices, while also managing our spending,” Intel told employees, adding that some staff may be asked to train their replacements during the handoff period. A few days previously, manufacturing employees were warned that up to 20% of their jobs could be cut in July 2025. Via Oregon Live You might also like Intel debuts super-fast AI chips to match AMD in the race for supremacy Intel's former CEO invests in hardware startup that wants to make Nvidia obsolete How Intel is bringing AI advantage and unrivaled security to every industry Wayne Williams Social Links Navigation Wayne Williams is a freelancer writing news for TechRadar Pro. He has been writing about computers, technology, and the web for 30 years. In that time he wrote for most of the UK’s PC magazines, and launched, edited and published a number of them too. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. 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