A recent list published by The Telegraph has certainly sparked a conversation, naming Lampeter as one of the most "boring" places in the UK. But is this quiet Welsh town really deserving of such a label? Tucked away in the heart of rural Wales, Lampeter may be home to the University of Wales Trinity St David, but it doesn't offer the fast-paced vibe typically linked to university towns. Instead, its calm, tranquil pace now attracts those in search of a more relaxed lifestyle. Lampeter hums with local life; the town's vibrant centre is filled with independent shops, offering everything from vintage vinyl and second-hand books to handmade crafts, quirky clothing, and artisan homeware. With spots like Lambis and the Creative Cove, Siop y Smotyn Du and Calico Kate — it's the kind of place where you can spend a lazy afternoon discovering treasures in the most unexpected corners. Food lovers will find themselves spoiled for choice in Lampeter. One of the town's most beloved gems is Conti's, an award-winning ice cream parlour that has been a local institution since the 1930s. Read the biggest stories in Wales first by signing up to our daily newsletter here Local pride runs deep, and residents aren't shy about defending their town's quiet allure. One resident fired back at The Telegraph's description, saying, "Only boring people get bored!" Explaining why they chose Lampeter, they shared: “We moved here specifically for the slower pace of life, sense of community, and endless beauty and freedom of nature. Having lived in and around cities like Cardiff , Limerick, Glasgow, Nottingham, Edinburgh, and Southampton... I can hand on heart say, I was way more miserable surrounded by the noise and filth of those environments and the stress of the rat race." They went on to emphasise the value of the town's calm, family-friendly atmosphere: "I love the fact Lampeter is calm, quiet, and friendly. There are plenty of activities and clubs for the kids to enjoy. "It feels safe enough to let them play out with their friends, and they can learn about nature and how to care for our planet—hopefully before our own generation has destroyed it. I love the mountains, the forests, the nearby historical architecture, and of course, the beautiful beaches that I never have to sit in traffic to get to!" "Lampeter has pretty much all the amenities we need, without the drawback of too many people and the inevitable traffic jams that come with them. Personally, I love it, and it frustrates me every time I read negative comments about the area from people wishing to build and expand. "I would hate for it to turn into another busy town, like the ones we have just left! Personally, I think those who find it boring should move to a city and make space for those who appreciate the more important things in life." Another local echoed this sentiment, adding: "Conti’s ice cream with its rich family history, 150 years of rugby, independent retailers and cafés, historic churches, huge community spirit, traditional Welsh pubs like The Bush, and country hotels like Falcondale with its beautiful lake. Wildlife, agriculture—what's not to like?" Another one of Lampeter's treasures is The Welsh Quilt Centre. Officially opened in 2010 by King Charles III and Queen Camilla, the centre was born from the passion and vision of Jen Jones, a textile enthusiast who has spent over four decades collecting and preserving Welsh quilts, blankets, and textiles. Thanks to her tireless dedication, this once-forgotten craft is now celebrated, ensuring that an important part of Welsh heritage continues to thrive for future generations. Just a short distance from the town's creative heart lies Longwood Community Woodland, a 325-acre expanse of lush greenery tucked within ancient woodland. This retreat is a perfect reflection of the town's natural beauty, offering walking, cycling, and nature enthusiasts a calm escape. Following The Telegraph's review, Lampeter Town Council commented: "While the some may label Lampeter as "boring," those of us lucky enough to live here know the truth: Lampeter is a vibrant, lively, and welcoming town full of character, creativity, and community spirit. From its thriving independent shops and cafes to the events, music, and arts that fill the calendar, there’s always something happening beneath the quiet surface. "But honestly—we're not too fussed about correcting the misconception. We're quite happy keeping Lampeter’s charm our little secret. It may not be flashy, but that's part of the appeal. Just don't tell too many people—it's perfect just the way it is."