The NFL has said it will not use the slogan “End Racism” in the Super Bowl – it has used the phrase for the last four editions. The league said the change was not in response to the political climate under the new Trump administration, which has ended the use of DEI schemes in the federal government, but recent tragedies in the US. “Choose Love” and “It Takes All of Us” were deemed more appropriate following the terrorist attack in New Orleans on New Year’s Eve and the wildfires in California last month. These slogans were introduced by the NFL in 2020 and have appeared in various league games since then. Goodell said he was proud of the league’s diversity efforts and would continue them. “We’ve not only convinced ourselves, we’ve proven it to ourselves,” he said. “It does make the NFL better.”