Kendrick Lamar's performance at the Super Bowl Halftime Show has been analyzed for hidden messages and underlying meanings, between the 37-year-old rapper's famous beef with Drake, its apparent critique of America's political divisions, and Serena Williams' crip walk. But one fact about the performance is indisputable: it drew a record-breaking crowd.According to Axios, the show is now the most-watched Super Bowl halftime show in history, having drawn a record 133.5 million viewers. The show was viewed across television and digital platforms such as NFL+ and Fox's ad-supported streaming service, Tubi.In addition to record viewership for the live performance, the aftermath of the show saw a huge bump in streams for the "Not Like Us" rapper's music. Music commentator Chart Data posted on X (formerly known as Twitter) on Tuesday, February 11, "Kendrick Lamar now holds the all-time record for most monthly listeners for a hip-hop artist in Spotify history. He surpasses Drake."The rapper's performance also featured singer SZA, who recently made her movie debut in the new comedy film, One Of Them Days, and a surprise cameo by Academy Award- nominated actor Samuel L. Jackson.Much of the online reaction to the performance was positive. Stephen A. Smith of ESPN could barely contain his excitement on X and wrote: "OMG.....OMG...... @kendricklamar did it. Not only did he rock the beat of 'Not Like Us'......he sang the lyrics. He did it. Mentioned 'Drake' by name too. Awwwww Damn! Helluva halftime show." One user wrote simply, "the kendrick lamar super bowl halftime show changed my life." Another added, "Kendrick Lamar is literally the only thing bringing me any hope or joy rn."Of course, not everyone enjoyed the show. Colin Rugg, co-owner of Trending Politics, wrote "Kendrick Lamar says "turn this TV off" before ending his Super Bowl halftime performance. He should have told us that at the beginning of the performance" on X.