The deodorant giant Lynx is aiming to enhance its reputation further. Plans have been drawn up for a holiday resort exclusively for men. This resort will feature mud wrestling, massages, and alluring wake-up calls from beautiful women. Advertised as the “ultimate man-action destination,” the Lynx Lodge promises back rubs and breakfast in bed. Thus, critics have appropriately labeled the Lynx Lodge as sexist. The website claims, “Every day will leave you utterly shagged.” A representative for the Australian initiative stated, “The idea plays on male fantasy, so the girls will be around to ensure the guests enjoy themselves.” Matt Southern, who is vocal against this project, condemned the lodge on its Facebook page, calling it merely a cheap marketing tactic. Cheap marketing tactic? What exactly is it marketing? It directly conveys its purpose. What truly perplexes me is Matt Southern, who clearly disapproves of it, seems to have an abundance of free time. Personally, I am not fond of opera. It offends me for reasons I can’t specify. Yet, I wouldn’t waste my time arguing against it. Just because I dislike something doesn’t mean I should campaign against those who enjoy it. If there were a genuinely inhumane project happening, then sure, Matt, I would stand with you, but really, what exactly are you opposing here? Indeed, I do believe Lady Gaga is negatively influencing children (and it’s not just her terrible music). The fact that she is frequently seen on MTV is appalling. However, the Lynx Lodge is something people can choose to accept or reject… people aren’t forced to encounter it daily, and it’s not corrupting children’s minds since it’s not intended for them. Matt Southern, why not focus on what you enjoy in your life? Not everyone appreciates Abba, not all enjoy Hip-Hop, and certainly not everyone is a fan of peanut butter. So, Matt, just carry on with your life and tend to your own business. The Lynx Lodge is set to open in November at Lake Macquarie in NSW. by Milo Johnson