Namibia Breweries Limited (NBL) yesterday announced the renewal of its partnership with the Namibia Rugby Union (NRU). “This collaboration reaffirms NBL’s long-standing commitment to fostering national development, unity, and excellence through sport,” NBL said in a press release. “Rugby in Namibia holds a special place in the hearts of many, and it continues to be a powerful force for unity, pride, and national identity,” said Waldemar von Lieres, managing director of NBL. “At Namibia Breweries, our Windhoek Beer brand is proud to stand alongside the Namibia Rugby Union as a committed partner in this journey. This renewed partnership is more than just a sponsorship – it’s a reaffirmation of our belief in the potential of Namibian sport to inspire, uplift, and bring communities together. It aligns perfectly with our purpose to brew a better Namibia and create a future with more cheers, and we are excited to support the team as they prepare for a promising 2025 season both on and off the field,” he added. The renewed agreement will see NBL through its Windhoek Beer brand, continue to support the NRU’s development programs, national team preparations, and community outreach initiatives. The partnership also includes joint efforts to promote responsible drinking and fan engagement across the country. NRU CEO John Heynes welcomed the renewed partnership, stating: “NBL has been a cornerstone of support for Namibian rugby. Their continued investment enables us to grow the game at all levels and build a stronger future for our players and fans.”