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When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Getty Images) ChatGPT might not be ad-free forever Head of ChatGPT Nick Turley says ads could be implemented in the future in some OpenAI products ChatGPT could remain ad-free, but at what cost? The head of ChatGPT says OpenAI could implement ads on its products in the future, but only if they are "thoughtful and tasteful." Speaking to The Verge, Nick Turley, the head of ChatGPT, was quizzed on the possibility of the AI chatbot getting ads in the future. While reluctant to respond, he did give an insight into how he views advertising for ChatGPT, and couldn't rule it out completely. Turley said, "Look, since you’re really trying to get me to comment on ads, I have become humble enough not to make crazy, extreme, long-term statements on a question like that, because maybe there is a certain market where people aren’t willing to pay us, yet we want to offer the best, latest, and greatest. Maybe that would be a place to consider other indirect forms of monetization." You may like Sam Altman says the super-powerful ChatGPT-5 Pro might be coming to Plus accounts, but with one big limitation If Amazon wants to kill Alexa+ stone dead, its CEO’s latest advertisement idea is probably the way to do it Sam Altman is ‘uneasy’ about the way people use ChatGPT, but I don’t think he has the right to cry about his success He added that if the company were to ever implement ads, they would need to do so in a "very, very careful and deliberate because I really think that the thing that makes ChatGPT magical is the fact that you get the best answer for you, and there’s no other stakeholder in the middle." While that sounds pretty positive for the future of an ad-free ChatGPT experience, Turley couldn't rule it out altogether, instead opting for a more diplomatic approach. He said, "I’m humble enough not to rule it out categorically, but we’d have to be very thoughtful and tasteful about it." Maybe more positive, however, is that he seems to think that if ads were to appear on OpenAI products, then it's likely to be on other offerings from the company, not the world's most popular AI chatbot with over 700 million weekly users. He said, "We will build other products, and those other products can have different dimensions to them, and maybe ChatGPT just isn’t an ads-y product because it’s just so deeply accountable to your goals." Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. ChatGPT is ad free, but subscriptions will likely ramp up While Nick Turley's comments leave me feeling hopeful for an ad-free ChatGPT experience for the foreseeable future, I feel less positive about an even more heavily tiered platform that paywalls its best features. Just yesterday, ChatGPT started to roll out Gmail connectivity, but its best capabilities are paywalled behind ChatGPT Pro, a $200 / £200 a month subscription. As a ChatGPT Plus subscriber who pays $20 / £20 a month, I've noticed the sheer difference in capabilities between the paid version and the free one, and while I understand OpenAI needs to make money as a business, $240 / £240 a year feels like a steep ask. I'm worried about the future of AI being paywalled behind premium subscriptions, and I think it's the direction we're heading in. Even companies like Google have offered premium AI subscriptions with the best Pixel smartphones for a year; however, following that initial period, the same Gemini AI capabilities become paid. If subscriptions and basic free tiers are the way AI companies justify ad-free chatbots, then I'm more pro-ads than I ever thought I'd be. In fact, give me an ad-riddled ChatGPT with full access to the same as a Plus account for free; I'd take that over forking out a hefty amount of money every single month. You might also like GPT-5 free tier – 3 cool features you can try now for nothing GPT-5 is here – 5 things you need to know about OpenAI’s ‘most useful’ model yet Yes, Sam Altman will be played by Andrew Garfield in 'Artificial', but all we want to know is who’s playing Elon Musk John-Anthony Disotto Social Links Navigation Senior Writer AI John-Anthony Disotto is TechRadar's Senior Writer, AI, bringing you the latest news on, and comprehensive coverage of, tech's biggest buzzword. An expert on all things Apple, he was previously iMore's How To Editor, and has a monthly column in MacFormat. John-Anthony has used the Apple ecosystem for over a decade, and is an award-winning journalist with years of experience in editorial. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Sam Altman says the super-powerful ChatGPT-5 Pro might be coming to Plus accounts, but with one big limitation If Amazon wants to kill Alexa+ stone dead, its CEO’s latest advertisement idea is probably the way to do it Sam Altman is ‘uneasy’ about the way people use ChatGPT, but I don’t think he has the right to cry about his success Sam Altman confirms ChatGPT Plus subscribers will have increased rate limit amid continued GPT-5 backlash 'We hear you' – OpenAI’s Sam Altman responds to user concerns at a GPT-5 AMA 5 ChatGPT Plus features that I use all the time and now I can’t live without Latest in ChatGPT GPT-5 just completed Pokémon Red in a new world-record time – Claude, Gemini, and ChatGPT o3 aren’t even close ChatGPT just got Gemini’s best free feature, except you’ll need to to pay $200 a month to access it I used GPT-5 to code a Fantasy Premier League program, and I might actually stand a chance of winning my draft this year thanks to ChatGPT I compared ChatGPT 5’s three model options, and the results explain why people miss GPT‑4o I asked ChatGPT for a truth about me – its response on work-life balance hit hard ‘AI can teach you how to use itself, if you think to ask’ this Stanford professor’s ChatGPT prompt has changed the way I use AI for good - here’s how to try it Latest in News Microsoft stuffs more AI into Windows 11 - but the only feature I really want comes with a big catch Outlander: Blood of My Blood cast has no idea how the time-hopping series is going to end: ‘we filmed 4 different endings’ Pixel 10 Pro Fold tipped to eclipse the Galaxy Z Fold 7 with the upgrade foldables have been waiting for GPT-5 just completed Pokémon Red in a new world-record time – Claude, Gemini, and ChatGPT o3 aren’t even close Apple could soon bring 5G to the MacBook and I’m starting to love the idea – here's why Thousands of guests at Italian hotels hit in wide-ranging cyberattack - here's what we know LATEST ARTICLES GPT-5 just completed Pokémon Red in a new world-record time – Claude, Gemini, and ChatGPT o3 aren’t even close OpenAI won't rule out ads on ChatGPT – but only if they're ‘thoughtful and tasteful’ Apple could soon bring 5G to the MacBook and I’m starting to love the idea – here's why Microsoft stuffs more AI into Windows 11 - but the only feature I really want comes with a big catch Pixel 10 Pro Fold tipped to eclipse the Galaxy Z Fold 7 with the upgrade foldables have been waiting for TechRadar is part of Future US Inc, an international media group and leading digital publisher. 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