Skip to main content Digital Camera World Digital Camera World THE HOME OF DIGITAL PHOTOGRAPHY Search Digital Camera World View Profile Accessories Buying Guides The Photography & Video Show Digital Camera Australian Camera Australian ProPhoto Photography Magazines Why subscribe? Issues filled with product reviews, latest updates, expert advice and more Delivered to your Android or IOS device Every issue is packed with photo tips, kit reviews and inspiration From$12Subscribe now Camera news Camera rumors Photography & Video Show Prime Day deals Photo mag deals Cheatsheets Recommended reading Fujifilm warns tariffs could cost the company US$140 million. Is a price hike looming? Digital Cameras Sony may raise prices due to tariffs, including cameras, but still expects an $650 million impact US retailer says a rumored Fujifilm price increase created a rush of new orders, but says it is still waiting on official word from Fujifilm Tariffs are about to increase the cost of Nikon gear – this is the kit that could be impacted the most The US reached a 15 percent tariff agreement with Japan. Which camera gear is most likely to see a price hike? Compact Cameras What will tariffs cost photographers? This compact camera’s price swings are one example “I’m not sure if we’re gonna make a deal, I doubt it, with Japan.” After months of negotiation, the US and Japan still have not reached a trade deal. Are camera prices in danger of changing (again)? Panasonic is discussing potential tariff-fueled "price revisions," according to the latest fiscal reports Hillary K. Grigonis 30 July 2025 Panasonic is waiting for additional details before making any tariff-related announcements, but potential price revisions could limit the tariff impact to under 1% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Jon Devo / Digital Camera World) Investor relations reports often offer the first hint of the impact of tariffs and how the newly increased import taxes could impact shoppers. The latest report from Panasonic indicates that, while the company is still evaluating the impact of the newly announced trade agreements, “price revisions” could help limit the impact of tariffs to less than 1%. Panasonic’s fiscal year begins on April 01, which means the fiscal data presented on July 30 is for the first quarter of the 2026 fiscal year. Because Panasonic says that the situation “remains fluid,” the impact of US tariffs has not yet been factored into the company’s financial forecast. However, tariffs remained part of the conversation as the company presented investors with first-quarter results. Despite the first quarter including a time range with the new tariffs in effect, the company says that increased profit in all business segments helped to offset those early tariff costs. You may like Fujifilm warns tariffs could cost the company US$140 million. Is a price hike looming? Sony may raise prices due to tariffs, including cameras, but still expects an $650 million impact US retailer says a rumored Fujifilm price increase created a rush of new orders, but says it is still waiting on official word from Fujifilm Panasonic indicated that the company needs more data before making any decisions on US pricing changes to offset those tariffs. “We feel that we have to have all these details confirmed before we make any announcement,” A Panasonic representative said during the meeting’s Q&A session. “As we become ready to give you a more quantitative response, we will do so.” While Panasonic has not yet made any official announcements on potential price adjustments, the presentation indicated that Panasonic is considering price changes to help offset those costs. Panasonic referenced possible changes to minimize the impact of the tariffs. When the company estimated an impact on operating profit of less than 1% of consolidated sales, it made two assumptions on tariffs, one of which reads, “As a general principle, address cost increases caused by additional tariffs through price revisions.” During the Q&A session, a Panasonic representative added, “If we do not do anything, that will hit our profit and loss numbers directly, but we would like to make sure, as we mentioned at the beginning of the year, we would discuss with the customers about the price policy so that the customer would pay a certain level of the burden to minimize the imapact, so that is what we are trying to do.” Get the Digital Camera World Newsletter The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Cameras are only a small percentage of Panasonic’s businesses, however, and are not part of the business categories that are estimated to be most impacted by the tariffs. Panasonic indicated that its connect and energy segments would be most impacted, including in-flight entertainment products, battery materials, and energy storage solutions. While popular Lumix cameras like the Panasonic Lumix S5 II and the Lumix S9 have not changed in price, Panasonic increased the price of the Lumix ZS99 in the US by $200 in May. However, the company did not comment on if the change was related to the tariffs or demand for the compact camera. Today's best Panasonic Lumix S5II deals 3 Amazon customer reviews $1,597.99View $1,597.99View $1,997.99View We check over 250 million products every day for the best prices You may also like Browse the best Panasonic cameras, the best L-Mount lenses, or the best Micro Four Thirds lenses. See more Cameras News Hillary K. Grigonis Social Links Navigation With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Fujifilm warns tariffs could cost the company US$140 million. Is a price hike looming? Sony may raise prices due to tariffs, including cameras, but still expects an $650 million impact US retailer says a rumored Fujifilm price increase created a rush of new orders, but says it is still waiting on official word from Fujifilm Tariffs are about to increase the cost of Nikon gear – this is the kit that could be impacted the most The US reached a 15 percent tariff agreement with Japan. Which camera gear is most likely to see a price hike? What will tariffs cost photographers? 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Aura Aspen digital photo frame review: a mid-range frame with top-end features Canon is planning to increase production of trendy compact cameras, but another tariff-fueled price hike is also in the works Digital Camera World is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site. Terms and conditions Contact Future's experts Privacy policy Cookies policy Advertise with us Accessibility Statement Future US, Inc. Full 7th Floor, 130 West 42nd Street, Please login or signup to comment Please wait...