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Reds eye global takeover, spurred by former Wallaby’s daring US move
@Source: smh.com.au
“We were looking at an opportunity last year when the LA team played a game in Fiji. They were talking to us about potentially coming to participate in that, which we were open to – it would have been before we went to the UK,” Hanham said.
“I’ve met with a couple of the clubs over there who have spoken to us about their ambitions for the success of rugby heading into the World Cup ’31.
“The opportunity may start in the form of a game or games, and that may end up in other opportunities down the track around the use of players and development opportunities both ways.
“It’s a great market, with potential for growth. It’s got the World Cup, which will see a significant rise in popularity of the game, and as a brand, we want to be connected to the growth of the game in different markets.
“If you’re not there promoting your brand to a broader audience, you run the risk of being contained to your local market only, which is critical to have a strong local market, but we are a global game.
“You’ve got to put yourself on that stage if you want to be recognised as a team that’s got the potential for growth.”
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