Thayers Chief Mom Officers Ciera Young, Gabby Bourne and Sheila M. Rose with Bethenny Frankel Andrew Werner A power lunch is the classic way to network. But Thayers Natural Remedies took that concept to the next level with their very first Chief Mom Officers who enjoyed the ultimate power lunch with entrepreneur and influencer Bethenny Frankel and Thayers executives. After a nationwide contest with nearly 1,000 applicants via LinkedIn, three Chief Mom Officers were chosen for the honorary one-day title. “Creating this position felt like a natural fit,” says Stacey Goldstein, Vice President, Thayers. “Long before social media or viral hashtags, moms were the original word-of-mouth marketers. They have passed down Thayers for generations, sharing their toners and skincare tips with their kids, friends and communities. In fact, we learned through our consumer insights that nearly a third of Thayers users discover the brand through family, particularly from moms. This is in part how we became the number one toner in the US! Because of this, we wanted to make it official. The Chief Mom Officer is our way of celebrating and spotlighting these incredible people who care for everyone else and, in doing so, have helped shape our brand’s legacy. Moms already have so many jobs in their lives, and we wanted the CMO position to be their best day at work.” Thayers Chief Mom Officers Gabby Bourne, Ciera Young and Sheila M. Rose Andrew Werner For their single day of tenure, the three moms traveled to New York City to fulfill their role, which included an exclusive insider tour of the Thayers headquarters, a product education session to learn about the brand history and product formulation plus brainstorm future initiatives, a photoshoot for new headshots with full glam, a signature Thayers facial by celebrity esthetician Edyta Jarosz at the Shafer Clinic Fifth Avenue spotlighting the Thayers Rose Petal Facial Toner and a power lunch with Frankel to celebrate all forms of motherhood and its impact. “Thayers is a great tried and true brand,” Frankel says. “It's just solid, and it's also innovative, meaning it's modern. It still stays true to what it always was; it’s not trying to be something it's not and I like that. I like those brands that stick to their original DNA, but innovate when needed. When they called about this CMO contest—which obviously I am most proud about being a mother—I was excited, and I loved the meaning behind it. Thayers did such a great job choosing beautiful women who are so inspiring and interesting.” The three winners were selected for their stories and how they embody the Chief Mom Officer mission by celebrating and empowering mother figures. Narrowing down the applications was the hardest part for Goldstein, which is why they chose three instead of one. On the job as Thayers Chief Mom Officers Andrew Werner “We were amazed by the number of unbelievable and inspiring moms and mother figures who applied,” Goldstein says. “It was so moving to read their stories and see how much they give of themselves every single day. When narrowing it down, we looked for people who truly live out the spirit of what it means to be a Chief Mom Officer. We wanted someone who is a natural caregiver, a trusted voice in their circle, and someone who loves skincare and Thayers as much as we do. It was important to find people who could bring their authentic selves to this experience and share it in a way that feels true to them. They all show that there is no one way to be a mom or mother figure, and that is exactly what we wanted to celebrate.” It was important to Thayers to use the term “mom” inclusively, recognizing that mothers come in all forms. “There are dog moms,” Frankel says. “There are soccer moms. It's a powerful word and has strong meaning.” Goldstein adds, “It was so important for us to celebrate moms and mother figures in every form because that is the truth of who they are. Motherhood does not look one way. It can be biological, chosen, step, foster or just the person everyone turns to for care and advice. Our three winners illustrate that beautifully. They each show that being a mom or mother figure means wearing many hats and finding ways to care for everyone while still showing up for yourself. Moms are the original multitaskers and that is why they have always been our real Chief Mom Officers. They pass on what works, they inspire trust and they help us grow by sharing what they love. This role honors that power and reminds everyone that real influence starts at home.” Thayers Rose Petal Facial Toner Dorian Huet The winners are Gabby Bourne, who balances motherhood with acting and DIY home renovations—she solo-renovated a 1950s duplex during maternity leave. Ciera Young is a single mom to two daughters who helps others as a licensed therapist and thrives on creating uplifting digital content and advocating for self-care. Sheila M. Rose represents motherhood in its many forms: biological, step, foster and chosen. “We simply could not pick just one because each winner brought something so special to the table,” Goldstein says. “Gabby shows the fearless, unfiltered spirit of modern motherhood by juggling acting, DIY home building and mom life all at once. Ciera blends empathy and care in everything she does, from supporting others as a licensed therapist to raising two daughters on her own. Sheila reminds us that motherhood wears many hats, as she guides her family as a stepmom and foster mom and keeps our legacy alive as a proud third-generation Thayers user. Each of them wonderfully reflects what this role is all about.” The CMOs appreciated that the position allowed them to bring a different element of motherhood to the table. “It spoke to the most important role that I have, which is a mom,” Young says. “Being that I'm a single mom, it was very important for me to be able to highlight my experience, not from a struggle perspective, but from one that is striving, doing well and my kids are doing well, and showcasing how your story doesn't have to be what the narrative is often portrayed. I'm proud to bring strength, resilience and purpose. Oftentimes you don't see a single mom in a great position and doing things above the status quo. To be able to bring that relatability perspective and the fun energy is something that I think a lot of people will resonate with.” The Chief Mom Officers at the Thayers office Andrew Werner Being able to bond with other moms was crucial to the CMOs. “Moms run the world,” Bourne says. “They make the world go round. It's such a cool thing to be able to represent moms as a whole. There are so many different types of moms and getting to experience that connection with them and that sense of community and relating to each other is such an important thing. There's so many different lenses and perspectives of motherhood.” The experience also allowed the CMOs to learn from one another and share advice. “My advice to other moms about juggling modern life and motherhood is breathe; be present in the moment,” Rose says. “Your children are only little for so long, life continues coming at you day to day. The most rewarding element of being a maternal figure for me is watching the people that I have been instrumental in their life grow and be successful and happy human beings. Success doesn't equate happiness and happiness does not equate success.” In addition to bringing the Chief Mom Officers together and recognizing the important roles mothers of all kinds play, the initiative also helped Thayers connect with their community. “Moms and mother figures have always been some of our strongest supporters and the ones who pass Thayers down from one skincare routine to another,” Goldstein says. “By creating this initiative, we are celebrating those bonds and giving back to the people who have shaped our brand for generations. It also embodies what Thayers stands for. We believe in care that feels real, honest and passed on with love. This is more than a campaign. It is our way of staying true to our mission and lifting the people who inspire us every single day.” Editorial StandardsReprints & Permissions