The Athletic estimates that Caitlin Clark has delivered as much as $1.5 billion to the WNBA after spending little more than one year in the league. When the Wallaroos play the US in the group stage of the Women’s World Cup in England next month, they’ll play against Maher. Wallaroos player Annabelle Codey has already seen the impact of her enormous profile. “I think the Ilona Maher effect’s been huge,” she said. “I’m all about it, I think a few of the girls are getting around it as well. I think anything that can amplify our game and put female athletes on the world stage is great.” Despite being enthusiastic about the overflow benefits of Maher’s social profile on women’s sport, Codey, like Litchfield, is reluctant to become the face of Australian women’s rugby. She knows, having seen it on her own team, that the downsides of a large profile can overshadow the good.