Skip to main content TechRadar the technology experts Search TechRadar View Profile België (Nederlands) Deutschland North America US (English) Australasia New Zealand Tech Radar Pro Tech Radar Gaming Nintendo Switch 2 Best laptop NYT Wordle today The iPhone 16 Pro is now less popular than the base iPhone 16, according to new report – and I’m not surprised Alex Blake 24 April 2025 Making the switch When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Apple) A new report claims the iPhone 16 is gaining in popularity The iPhone 16 Pro, meanwhile, seems to be losing sales This all makes sense due to the iPhone 16’s great new features The iPhone 16 is one of the best iPhones you can buy, and it looks like the data might agree, with this model apparently selling in phenomenal numbers. That’s according to a report published by CIRP (via 9to5Mac), at least, and it paints an interesting picture of Apple’s phone lineup, with the iPhone 16 Pro in particular seeming to miss out. The iPhone 16 appears to have been the main winner among Apple’s phone offerings, making up roughly 20% of sales as of March 2025. Contrast that to March last year, when the iPhone 15 counted for about 14% of Apple’s iPhone sales. Conversely, CIRP’s report claims that “The iPhone 16 Pro and Pro Max together accounted for 38% of iPhone sales in the quarter, down from the 45% share for the similarly positioned iPhone 15 Pro and Pro Max one year ago.” Much of that change seems to be down to the iPhone 16 Pro, which accounted for 17% of sales this year – down from 22% in Q1 2024. You may like iPhone 16e vs iPhone 15: which is the real bargain? iPhone 16e vs iPhone 16: which model is right for you? That suggests that consumers are opting for the more affordable iPhone 16, rather than stepping up to the more expensive iPhone 16 Pro. At the end of the day, that shouldn’t come as much of a surprise. Increasingly attractive (Image credit: Future) I love my iPhone 16 Pro, and I’ve found it to be a massive step up from the iPhone 12 Pro I had before. Its combination of 120Hz display and excellent photographic capabilities mean it offers me something that the regular iPhone 16 can’t match. But at the same time, I can see why people would want to skip the Pro model and opt for a more affordable alternative. The iPhone 16 came with some significant upgrades over its iPhone 15 predecessor, including improved Camera Control, a better A18 chip, an Action button, and more. None of these features were available to this iPhone tier before. It’s likely that Apple gave the iPhone 16 a sizeable upgrade to help differentiate it from the iPhone 16e, which became the company’s 'budget' option when it launched in February 2025. Otherwise, there may not have been much to help separate the two models. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. In the end, we have to take these figures with a pinch of salt, as they are not official sales numbers. But they certainly make sense, and I’m not surprised to see Apple fans snapping up the increasingly-attractive iPhone 16. You might also like The iPhone 16 family brings A18 and A18 Pro chipsets, with a serious boost to processing power I found the absolute best use for the iPhone 16 Camera control – you just have to get a little wet I took the iPhone 16 Pro to a soccer game and its nightography powers blew me away See more News about Phones Social Links Navigation Freelance Contributor Alex Blake has been fooling around with computers since the early 1990s, and since that time he's learned a thing or two about tech. No more than two things, though. That's all his brain can hold. As well as TechRadar, Alex writes for iMore, Digital Trends and Creative Bloq, among others. He was previously commissioning editor at MacFormat magazine. That means he mostly covers the world of Apple and its latest products, but also Windows, computer peripherals, mobile apps, and much more beyond. When not writing, you can find him hiking the English countryside and gaming on his PC. 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