It’s not your average Joe. The eclectic grocery store chain Trader Joe’s is top banana — ranking No. 1 in brand reputation in a recent Axios Harris Poll. The California-based grocer, which launched in 1967 and now boasts close to 600 locations in the US, including 35 in New York alone, beat out 99 other big name companies in industries from food to tech and automobiles in order to take home the title. Trader Joe’s won the competition by a hair — earning an average score of 82.1 over outdoor clothing company Patagonia’s 82.0. Microsoft landed in third place, followed by Toyota and Costco. Rounding out the Top 10 were Samsung, Arizona Beverage Company, Nvidia, UPS and Apple. Besides Costco, the only other grocers that made the list of the top 100 were Aldi and Kroger. The names were generated from a survey that polled more than 6,200 Americans on the most visible brands, asking them to list two companies that have the best reputations and two that have the worst. Following that, just over 16,500 Americans took another survey, which asked which of those 100 most visible brands they were familiar with. And out of those, respondents were then asked to rate two of the companies selected on nine different aspects. The survey also questioned more than 4,000 people “on topics related to brands and politics.”