“I think the monetization comes from winning,” he said. “I’ve never seen fans come to see great players on a losing team. Very few fans do that. We’ve got to win. It’s a lot easier to win with great players and Vlad has a magnetic personality that he has a chance to amplify.” Where the negotiations go from here — if anywhere — it remains to be seen. But furthering the authenticity of the Jays interest in Guerrero is the fact that Rogers Communications executive chairman Ed Rogers is active in the discussions. “When it comes to Vlad, first of all ownership is updated, engaged and involved in every large-scale player acquisition,” Shapiro said. “When it comes to Vlad and (Shohei) Ohtani, those are beyond large scale. So (ownership) is integrally involved in those efforts. There was an offer made, a strategy made where they’re not informed (about) and Edward is certainly personally involved in some of those efforts as well.