Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland are leading a delegation of 28 tourism companies from the island of Ireland at The Meetings Show in London, this week. The Meetings Show is a leading exhibition for Business Events – the corporate meetings, events and incentive travel industry. The tourism companies from Ireland – all specialists in Business Events – are engaging in around 840 commercial meetings with global meeting and event planners during the two-day event, which will, in turn, deliver Business Events for Ireland from around the world in 2025 and beyond. Tourism Ireland’s goal is to enable 7,500 commercial Business Events meetings this year – connecting tourism operators from Ireland with overseas buyers to grow Business Events and support local businesses right across the island. Tourism Ireland’s message is that the island of Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality, making it an ideal destination for meetings, incentive travel and events of all sizes. David Boyce, Tourism Ireland’s Head of Business Events, said: “The Meetings Show provides an important platform for us to promote the island of Ireland as a premier destination for Business Events and we are delighted to have 28 tourism companies from the island of Ireland with us at this event. They’re engaging in hundreds of commercial meetings and showcasing the best of Ireland to influential international meeting and incentive travel planners. “Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”