MOAB, Utah ‒ Americans are receiving a frosty reception from our northern neighbors. Canadians are prioritizing “Buy Beaver” over American products, booing our national anthem at hockey games. Tourists also seem to be embracing their prime minister’s advice to avoid vacations in Florida and other U.S. destinations. “Honestly, it’s on everyone’s mind in Canada. It’s the central topic,” remarked Christopher Dip, 29, an app developer from Montreal. “However, as Canadians, we’re typically polite, so we’re perhaps not explicitly saying ‘F.U.’ The reaction among Canadians is intense against President Trump’s aggressive tariffs and his fluctuating trade war. Many were especially offended by his remarks suggesting Canada could become the 51st state under the management of his golf associate, hockey legend Wayne Gretzky. The situation has escalated to the point where Canadians are booing the American national anthem at hockey games. In the U.S., the repercussions are already noticeable, with a significant drop in Canadian visitors canceling trips. Government data indicates that crossings from Canada declined by 12.5% in February when compared to the previous year, with a notable decrease in drivers—more than 15% less than last year. In Moab, a favored winter getaway for Canadians, tour operators report several cancellations totaling tens of thousands of dollars. Other effects: Canadian anger intensifies over Trump’s tariffs. Trade war impacts wine, beverages. What’s next? “We’re receiving messages saying ‘I can no longer do business with American firms,’” said Lorenzo McGregor, 45, co-owner of Tex’s Riverways boat shuttle service. “We’ve also gotten angry responses commenting ‘you probably voted for this, so this is the aftermath.’ McGregor noted around $10,000 in cancellations linked to Canadians; their absence is so conspicuous that his company hasn’t started shuttling passengers into Canyonlands National Park, which it typically does at this time of year. Other operators in Moab reported similar Canadian cancellations. Recently, outgoing Canadian Prime Minister Justin Trudeau expressed that the nation felt insulted by Trump’s comments, urging Canadians to refrain from traveling to the U.S. This situation has also boosted Trudeau’s Liberal Party, which had been struggling in the polls since 2021, now holding a slim lead over the opposition Conservatives. “Canadians are hurt. Canadians are angry. We’re choosing not to vacation in Florida, Old Orchard Beach (Maine), or anywhere else,” Trudeau said during a press conference. Not everyone has altered their travel plans. Mountain biker Stephen Krause, 51, a retired oil industry technician from Edmonton, mentioned he and his wife decided to stick to their two-month road trip in the American southwest. “It’s warmer here than in Canada, and there’s no snow.” While acknowledging the strained relationship, he noted that their experience has been fine so far. “No one has mentioned hockey or politics at all,” he remarked. In Montreal, reacting to the uproar, Dip, the app developer, crafted an application alongside his colleague Alexandre Hamila to help Canadians locate Canadian-made products. The app, named “Buy Beaver,” pays homage to the country’s national animal. Launched about a month ago, the app has surged to over 100,000 downloads, equivalent to around 1 million downloads in the United States. Hamila and Dip noted that users generally fall into two categories: some are avoiding American-made products entirely, while others specifically seek Canadian goods. With Canada being one of the U.S.’s largest trading partners, purchasing over 17% of total U.S. exports in 2022 and selling more than $430 billion in goods to the U.S., the market dynamic is vital. “You can actually see shoppers crouching down in aisles, examining products one by one, checking labels for their origins,” Hamila stated. “Individuals are actively seeking ways to impact the U.S. economy.” Dip mentioned that a small percentage of younger Canadians entertain the idea of joining the United States, while older Canadians tend to have stronger patriotic sentiments. “Those who seem most enraged are the older generation,” he shared. “The feedback we’re receiving is indicating that they’re not going to support Americans again. For them, it feels like a permanent shift.”