Donald Trump on Tuesday took to his social media platform to promote a new brand of ‘victory’ perfume, the latest addition to a multi-hundred million dollar empire stretching from golf clubs to merchandise, Reuters reports. Sandwiched between messages on global diplomacy and domestic politics on the Truth Social platform, a post by the U.S. president urged followers to buy his “Victory 45-47” scent. The website extols its virtues as a perfume for “Patriots Who Never Back Down, Like President Trump”. The perfume, one of a range of Trump-branded fragrances, retails at a cool $249 – a price which puts it in the same league as Chanel No 5, one of the world’s most iconic scents. Last month, Trump reported more than $600 million in income from crypto, golf clubs, licensing and other ventures, in a public financial disclosure.