Skip to main content Digital Camera World Digital Camera World THE HOME OF DIGITAL PHOTOGRAPHY Search Digital Camera World View Profile Accessories Buying Guides The Photography & Video Show Digital Camera Australian Camera Australian ProPhoto Photography Magazines Why subscribe? Issues filled with product reviews, latest updates, expert advice and more Delivered to your Android or IOS device Every issue is packed with photo tips, kit reviews and inspiration From$12Subscribe now Camera news Camera rumors Photography & Video Show Prime Day deals Photo mag deals Cheatsheets Recommended reading Viltrox's new flagship cine lens may cost a whopping US$200,000! "I promise the cheapest drone is 100x the value of that prime lens you're looking at – and don't let anyone tell you different" says... guess who! This lens hasn’t been announced yet, but I’m still totally geeked about it. Viltrox is developing a 56mm f/1.2 lens A 3D-printed lens with only two elements shouldn't look this good Viltrox AF 85mm F1.4 Pro FE: lens specs leak DJI Mavic 4 Pro is world's first drone with a revolutionary "Infinity Gimbal" and boasts new 100 megapixel Hasselblad main camera This is not a drill: The iconic retro camera brand Rollei is creating its first mirrorless lens. The Rollei AF 85mm f/1.8 is an affordable portrait prime with a metal design Viltrox goes after new heights with new DJI mount lens – the company's first aerial lens Adam Juniper 24 July 2025 Viltrox aims for the sky with a new 90mm AF lens for the DJI DL-mount – a first for the company known for its competitively-priced optics When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Viltrox) Lens manufacturer Viltrox has announced its first aerial lens – the Viltrox AF 90mm F3.5 DL – designed exclusively for the DJI Inspire 3 drone, which allows for interchangeable lenses. Although it has been designed with flight in mind, creators will also be able to use it on other DL mount devices – like the DJI Ronin 4D, a 6K cine camera with built-in gimbal. (Image credit: Viltrox) The lens will be the first 90mm lens for the mount. At launch and after, DJI have built a group of Inspire 3-friendly prime lenses – 24mm, 35mm, 50mm, 75mm – so this will offer aerial cinematographers an additional option for the 8K-capable professional drone. You may like Viltrox's new flagship cine lens may cost a whopping US$200,000! "I promise the cheapest drone is 100x the value of that prime lens you're looking at – and don't let anyone tell you different" says... guess who! This lens hasn’t been announced yet, but I’m still totally geeked about it. Viltrox is developing a 56mm f/1.2 lens Matching the requirements of aerial creators, the lens is just 170g and supports gimbal balance and flight performance features. Viltrox indicates that there is strong spatial compression and cinematic depth from the relatively long lens, which could make for some very dramatic orbital shots when used with features like the drone's subject locking. "We see this lens not just as a product, but as a declaration: Viltrox is now in the air," said Kahn Wang, Director of Marketing at Viltrox. "We’ve spent years empowering photographers on the ground – and now we’re excited to also support creators looking for altitude, reach, and new perspectives." (Image credit: Viltrox) This might be Viltrox's first aerial lens, but I don't think it's going to be their last. The company has said it "only marks the beginning", and the prices will make it interesting to a lot of creators. The lens is, in theory, already available and can be had for a MSRP of $499 / £489 (around AU$755). Get the Digital Camera World Newsletter The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Interestingly, when I checked, the lens is in stock at Amazon.EU – but the pages on Amazon.com (USA) and Amazon.co.uk (UK) were showing no availability as yet. You might also try Viltrox's official store. Today's best Viltrox AF 90mm F3.5 DL deals No price informationCheck Amazon We check over 250 million products every day for the best prices You might also like... When I worked as a professional drone pilot, I used a DJI Inspire, and I maintain the DCW guide to the best camera drones and the guide to the best beginner drones. Adam Juniper Social Links Navigation Managing Editor With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Viltrox's new flagship cine lens may cost a whopping US$200,000! "I promise the cheapest drone is 100x the value of that prime lens you're looking at – and don't let anyone tell you different" says... guess who! This lens hasn’t been announced yet, but I’m still totally geeked about it. Viltrox is developing a 56mm f/1.2 lens A 3D-printed lens with only two elements shouldn't look this good Viltrox AF 85mm F1.4 Pro FE: lens specs leak DJI Mavic 4 Pro is world's first drone with a revolutionary "Infinity Gimbal" and boasts new 100 megapixel Hasselblad main camera Latest in Drones “There is a real risk that new DJI drones would be prevented from entering the US market.” With less than six months until a drone-banning deadline, DJI urges lawmakers to act I have a sinking feeling the Cotswolds drone wars are just the beginning Drone filters: Did you know you could turn your drone into a proper camera for MUCH less today? DJI Neo drone flies in at LOWEST-EVER price – just $159! I test drones for a living – if you don't own a drone already, this door-busting deal is the one I'd rush to get before it sells out! 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