Skip to main content Tech Radar Pro Tech Radar Gaming Tech Radar Pro TechRadar the business technology experts Search TechRadar View Profile België (Nederlands) Deutschland North America US (English) Australasia New Zealand Expert Insights Website builders Web hosting Best web hosting Best office chairs Best website builder Best antivirus Expert Insights Recommended reading Chatbot interactions with some startups will now include adverts. Gmail's latest update could finally declutter your inbox - and get rid of all those old subscriptions you never use Artificial Intelligence Google Search just got its biggest-ever upgrade to lure you away from ChatGPT – here are 7 new things to try The AI search boom: why advertisers must embrace the next evolution of search Artificial Intelligence I’ve seen ChatGPT’s new shopping features in action, and this could be the game changer we’ve been waiting for Televisions Google TV's clean new look is starting to appear – right as users are unhappy with horrible new home-screen ads Ecommerce CTRs are plummeting – here’s how smart brands are fighting back Your Gmail inbox could soon be filled with adverts as Google tests new shoppable ad formats — and yes, it's as bad as it sounds Wayne Williams 21 July 2025 Gmail Promotions tab could become a lightweight shopping platform When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Getty Images) Google tests shoppable Gmail ads that expand into product-rich experiences New format blends Promotions tab with eCommerce shopping carousel interface Gmail may become a new performance channel for ecommerce-driven marketers Google has long dominated the digital ad market by placing ads across its vast ecosystem, including Search, YouTube, and millions of partner sites and apps. The tech giant’s strength in the market lies in combining intent signals with massive reach, giving brands a range of tools to promote products and services. A report from Search Engine Land has now claimed Google is now testing a new ad format that brings shopping features straight into Gmail. You may like Chatbot interactions with some startups will now include adverts. Gmail's latest update could finally declutter your inbox - and get rid of all those old subscriptions you never use Google Search just got its biggest-ever upgrade to lure you away from ChatGPT – here are 7 new things to try Invading the Promotions tab This update focuses on the Promotions tab, where a new visually rich ad unit will display featured products and include brand names and images. Once clicked, these ads will expand to show a carousel of products, complete with images, pricing, average star ratings, and labels like “Free shipping.” This format will transform the Promotions tab into a lightweight shopping platform rather than just a folder for marketing emails. Screenshots from the test, shared by Thomas Eccel of JvM IMPACT, show pool cleaner brands iRobot and Wybot using the new format. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. The layout mirrors a mini product gallery, encouraging users to explore multiple listings directly from their inbox. This new format blends Google’s Demand Gen targeting with product-first visuals that resemble its Shopping ads. If it goes ahead, it could allow ecommerce brands to connect with users in a space that’s usually for promotions and announcements rather than transactions. Marketers who focus on performance and conversions will likely see this as a new way to capture user interest in an already attention-saturated environment, but for those of us who don’t want to be sold to in our inbox, it might feel like one more ad too many. Still, it’s hard to deny that it’s a good fit for Google's email provider. Gmail already filters out promotional content, and this gives the company a way to use that space for ads that look native to the experience. It also fits a broader move by Google to inject more native ecommerce features into its platforms. Search Engine Land points out that if the test succeeds, the ad format could expand to surfaces like Discover and YouTube, which are already part of Google’s Demand Gen campaigns. (Image credit: Thomas Eccel/Search Engine Land) You might also like These are the best ad blockers around today Google says the UK needs to do more to adopt AI, then it can reap the benefits Google blocked over 5 billion ads in 2024 as AI-powered scams skyrocketed Wayne Williams Social Links Navigation Wayne Williams is a freelancer writing news for TechRadar Pro. He has been writing about computers, technology, and the web for 30 years. In that time he wrote for most of the UK’s PC magazines, and launched, edited and published a number of them too. 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