Burson, the WPP-owned reputation management firm, has been named the agency of record for the bid by Ahmedabad city to host the 2036 Olympic and Paralympic Games on behalf of Gujarat Sports Infrastructure Development Company Limited (GSID). The agency will lead strategic consulting for the development of the bid’s brand, competitive narrative and will drive its media relations campaign. Said the Principal Secretary of the Urban Development and Urban Housing Department in a statement: “With Burson as our communications partner, we are delighted to pursue our shared vision of bringing the Olympic Games to Amdavad. Their deep understanding of the global sports landscape and past experiences with the Olympics and other global sports organisations will be instrumental in supporting India’s bid.” Added Dolly Tayal, Managing Director, Burson Genesis, India: “It’s an absolute privilege for us to engage with Gujarat Sports Infrastructure Development Company Limited (GSID). We will leverage our proven expertise in sports communications and creative storytelling to provide strategic consulting and craft a compelling narrative that captures India’s Olympic aspirations. The current focus is to continue to build support for the project in India.”