Modelo may have beaten Bud Light in sales, but now it’s losing the woke Olympics too.In a twist as refreshing as a lime in a longneck, anti-woke warrior Robby Starbuck on Tuesday announced that Constellation Brands — the US distributor of beer heavyweights Corona, Modelo, and Pacifico — has seen the error of its socially progressive ways and is marching straight back into the warm embrace of corporate neutrality.The sudden, and unexpected, spiritual awakening follows Starbuck’s hard-hitting exposé (social media post) that took aim at the company’s woke human resources practices. Within days, executives at the USD$50-billion beer behemoth reportedly sat down with Starbuck, took notes and decided it was time to swap their DEI badges for metaphorical MAGA hats..Among the sacred cows now off the menu at Constellation HQ:Diversity, Equity & Inclusion programsThe word “Latinx” (which, frankly, Canadians didn’t know is a slur on Latinos)Working with the Human Rights Campaign or scoring points on the CEI social credit system ranking sexual minority scoresAny lobbying on things that aren’t strictly beer-related, like supplier diversity programs.On Twitter (“X”) Starbuck called the move a win for freedom, capitalism and men who just want to drink a beer without thinking about pronouns.Employees were allegedly notified moments before Starbuck triumphantly tweeted the victory.“The era of wokeness is dying right before our eyes,” Starbuck wrote. “We’re not cancelling, we’re capitalizing. It’s not activism, it’s…beer-ism?”The irony is richer than a cold Modelo on a summer day. Just last year, Modelo snatched the title of America’s best-selling beer because Bud Light’s sales fell off a cliff following its brief, ill-fated partnership with transgender influencer Dylan Mulvaney that allegedly cost it $2 billion in sales and market share — to Modelo. Now, Starbuck claims Modelo’s parent company was actually worse than Bud Light all along..But with a few social media posts and the power of the free market, Robby’s campaign has now “restored sanity” to not just the beer cooler, but apparently to over $4 trillion worth of corporations. Among the humbled are Tractor Supply, John Deere, Jack Daniels, Coors, Walmart, Meta, Pepsi and anyone with a Pride flag in their break room.Starbuck insists this isn’t “cancel culture” but rather, “consequence culture,” powered by click-to-donate capitalism. And he urged supporters to be kind while tearing down the walls of political correctness.“Beer and woke don’t mix,” Starbuck declared. And judging by this latest announcement, it seems Constellation Brands is willing to raise a glass to just that.