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Tempo bring in Scarborough's Lilly Singh as part-owner and chief hype officer
@Source: thestar.com
The Toronto Tempo’s ownership group keeps expanding, with a local celebrity jumping into the mix.
Actor, writer and digital content creator Lilly Singh has been announced as the newest part-owner of Toronto’s WNBA team, which is set to start competing in 2026. The 36-year-old Scarborough native joins forces with tennis superstar Serena Williams, tech leader Sukhinder Singh Cassidy and Kilmer Sports Ventures founder and chair Larry Tanenbaum in the business.
Singh, who is already co-owner of Angel City FC of the National Women’s Soccer League, said she was driven by the desire to increase the positive impact of sports on girls and women.
“I love women. I love Toronto. Joining the ownership group of the Tempo is an absolute no-brainer — I can’t think of anything else I would rather spend my money, time and hype-woman energy on,” she said in a statement.
The Tempo will be leaning into Singh’s online popularity and entertainment stardom, making her the team’s chief hype officer — a job that will entail amplifying excitement among fans in the arena and in the community at large through social media engagement and outreach.
“Lilly is a creative visionary with infectious energy and enthusiasm,” said Tempo president Teresa Resch. “Her expertise in online community-building and socially-driven storytelling, not to mention her deep passion for this game, this league and this city, will be absolutely invaluable.”
Singh has 14.3 million Youtube subscribers and another 13.7 million followers on Instagram.
Earlier this year, the Tempo brought in former WNBA star and executive Monica Wright Rogers as its general manager. The team’s next priority hire will be the head coach, before the formation of the roster that will play its home games at Coca-Cola Coliseum.
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