Last month, the world lost a towering figure in the field of international relations, Joseph S. Nye. Nye's seminal research into the concept of soft power has left an indelible mark on how nations understand and wield influence. Soft power, as defined by Nye, is the ability to shape the preferences of others through appeal and attraction rather than coercion or payment. This concept has become a cornerstone of modern diplomacy, emphasising the importance of culture, political values and foreign policies that are seen as legitimate and moral. Nye's work on soft power has been revolutionary, challenging the traditional notions of power that focused solely on military and economic might. His ideas underscored the significance of non-coercive means in achieving national objectives, advocating for a more nuanced approach to international relations. Nye's vision is one where nations can lead by example, fostering global cooperation and mutual respect. In stark contrast to Nye's ideals, the recent approach adopted by the United States under the new Donald Trump administration has been, to put it diplomatically, anything but diplomatic. The administration's foreign policy has been characterised by a transactional nature, prioritising deals that should benefit the US while often disregarding the broader implications for global stability and cooperation. Karsten Xuereb is a researcher in cultural policy.